Facebook does provide a lot of opportunities for almost everyone. With its new updates, it now provides more things for businesses whether small or large. The question arises how someone can take the benefit of these features. Well, all you have to do is to create a Facebook Business Page and let your fans or followers know about the products you have in your business and services you provide.
The great news is, in this article, we will guide you through all the steps necessary to make a fully functional Facebook Business Page in 5 simple steps, which are;
- Create a Page
- Set it up for your Business
- Understand the Admin Panel
- Get Familiar with Settings
- Publish your Content
Step 1- Create a Page
First, go to the Facebook signup link if you don’t have an account or go to Facebook login if you already have an account (at this time of writing we assume you already have an account).
Go to the upper right corner where you see a drop down-arrow and then hit create a page or follow this Create Facebook Business Page
Now you’ll be prompted with a new page having six categories and your page will fall in one of the six categories provided by Facebook.
Here are the things you need to fill out to make things work well in any of the desired categories.
For this tutorial, we are selecting the first option: local business or place. After selecting our desired classification we will be asked to put the necessary information like
Page name, address, street address, city, zip code and phone number. Here is a tip for you: Always put the real name of your business because you can change the name later but it’s a tedious process. After putting this, click “Get Started” – the big blue button.
Step 2: Set it Up for your Business
Now first things first, you have to add a profile picture and a Facebook Business Page cover to let your followers know that it is a real page and not a fake one. Make sure you use the right dimensions for your Facebook Business Page. This helps to attract more users. Facebook officially use 851×315 size for covers.
Now go the “About” tab and complete all the information you need to fill out. Create a username and make sure it’s unique and relevant to your Physical business. It’ll act as your domain name, for example, Markhor Studio has page URL www.facebook.com/MarkhorStudio you can only change this once so make it relevant.
Now complete the remaining sections in about tab, like a small description of 2-3 lines, working hours, parking space, email address and your website address (if you have one).
At this stage, Facebook will promote you to make a promotion but I recommend not to do it at this stage as your page does not have any content and will result in a negative way for your Business Page.
Step 3: Understand the Admin Panel
Now it’s time to understand the admin panel. Facebook will guide you with all the terminology it uses on its admin panel but I’m explaining some here. Click on the “Insights” in the left upper menu. This will take you to a new page.
Overview: It gives, you the overview of your page for the past seven days at a glance. Such as Page Likes, Post Engagement and Reach.
Like: This tab shows the number of like your page has gathered so far for each day and in total. It is further divided into paid and organic likes. This section also shows the net likes of your page and is calculated in the manner of ‘Like – dislikes = net likes’.
Reach: This shows the number your posts have been seen by the people. All this reach is further divided into paid and organic to know more about your posts.
Actions on Page: This tab shows the number of clicks your page and call-to-action button gets. It is then further classified into many sections to let you know about the potential of your page. This shows actions by:
Call-to-Action: Though this is not in the admin panel but, you can create this in your page profile. Just click “Add a Button” under your cover photo to choose from five main options;
1. Book Service
2. Get in touch
3. Learn More
4. Make a Purchase or Donation
5. Download App or Game
At this stage, Facebook will now ask you to like your page and invite your friends to like your page. We really don’t recommend to do this right now as you do not have any content to provide to your audience to engage them with.
Step 4: Get Familiar with Setting
In the top navigation, you’ll see an option for “Settings.”
Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:
Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
Page Roles: Here you can add more people to help you out with this page. You will remain the admin of the Facebook Business Page but you can add a moderator, Analyst, Advertiser or an Editor of your page. Facebook conspicuously says what these roles do and what doesn’t.
Step 5: Publish your Content
Now it is the time to understand the “Posts” you will make to your page. Facebook allows (at the time of writing the post) six type of post;
- Plain Text
- Photo with a caption
- Video with a caption
- Live video
- Location check-ins
Use different types of media to engage your audience. Post plain text or a photo with a caption or a video or simply make an offer try to remain in contact with your audience as people like a page which is more responsive than others.
Now, this is the right time to invite your friends to like your page. I strictly recommend to ask them in the following order;
- First, ask your friends and colleagues to like your page and content to build some initial activity.
- Second, invite supporters in your network. Encourage them to engage.
- Third, invite customers. With some activity on your Page, they will be more interested.
Great! You’ve completed this all and your page is now ready to rock. Now measure your growth with the “Insights” tab and try implementing new ways to engage more. Built a loyal Facebook Fan base to grow your customers and in the end, make some cash rolling in.